Mailchimp vs Constant Contact
Welcome to our Mailchimp vs Constant Contact comparison, where we’re going to analyse the offerings of the 2 most established newsletter tools on the market.
Stay with me to find out whether email veteran, CC or the fun-loving chimp comes out top in this head to head. Let’s dive straight in and see how easy each tool is to use.
MailChimp’s interface is clean and fairly intuitive. You can find everything you need pretty easily. Setting up a campaign is a painless affair. Mailchimp walks you through the whole process, so there’s no chance you’ll miss anything.
Constant Contact’s dashboard isn’t bad. It’s not too busy but it isn’t quite as easy to find what you’re looking for.
For example, landing pages and everything else is hidden within Campaigns.Also, there are some aspects to the Constant Contact design that don’t feel very modern.
For example, the Contacts section. There’s also a lot of unused space.First round goes to Mailchimp!
Both Mailchimp and Constant Contact have a decent number of email templates, and, of course, once you’ve added your content, you can save your templates and re-use them for future newsletters.
When it comes to creating your own newsletter from scratch, both platforms let you use HTML. And with Mailchimp, you can import the code from a URL or a .zip file – this isn’t possible with CC.
Mailchimp offers slightly more flexibility when it comes to editing your newsletter, as there are a few more content options, such as product recommendations.
So, I’m going to have to give this round to Mailchimp. Constant Contact offers decent autoresponders, like emails sent to users on special occasions or when they sign up to your mailing list.
Mailchimp offers much more in the way of automations, including ecommerce automations such as abandoned cart emails and series triggered when a contact is assigned a certain tag or added to a particular segment. You won’t find a proper workflow view, though.
So, if you’re serious about automation, we highly recommend you check out ActiveCampaign and GetResponse as their automations and A/B testing capabilities are far superior to Mailchimp’s
When compared against CC, Mailchimp does a better job at marketing automation, so this round goes to them. That makes 3-0 to MC. If you want people to sign up for your newsletters, you’ll need a registration form.
Mailchimp definitely has more options. You can add custom fields, drag and drop existing ones and tweak the colour. CC allows for next to no customisation with
the form; it simply offers a description box, basic field options (which you can’t add
to) and the lists that people can be added to.
Clearly, this round goes to Mailchimp.With MC, you can preview your email on desktop
and mobile. If you want to see how it lookson different devices and email clients,
you’ll need to use a third party tool called Inbox Preview. Each view costs 1 token and
paid monthly users will get 25 tokens/month.
CC lets you preview your email on desktop and mobile but unfortunately doesn’t let you preview it on various email clients. So, though neither are great options for spam
& design testing, Mailchimp does slightly better. This round goes to Mailchimp.
Constant Contact lets you know who opened and clicked your email, as well as offering a Google Analytics integration for tracking conversion.
Mailchimp offers all of the above, plus geo-tracking, social media reports and click maps. And most impressive of all, they offer a unique ecommerce conversion tracking feature that lets you know when products are sold through your store, and how.
Yep, you’ve guessed it, another point to Mailchimp! Giving them a total of 6 points so far.
If you’re going to put effort into designing and sending out your newsletters, you want to make sure they actually land in your subscriber’s inbox. To be honest, neither Mailchimp nor CC have wowed us with their deliverability rates.
CC does do slightly better though, seeing less emails end up in Spam. Constant Contact is finally able to score a victory in this, admittedly, very important discipline. 6-1.
Mailchimp & CC are not the cheapest newsletter tools out there, but when comparing the 2, MC clearly beats CC due to the fact that it offers a pretty generous freemium plan and pay-as-you-go options.
The problem with MC is that it gets expensive quite quickly, so if you want a cheaper option, I’d recommend checking out MailerLite or Sendinblue.
Mailchimp wins this round due to its free plan. Well, that was a clear landslide victory for
Mailchimp, winning pretty much every round in this comparison against CC. Final scores:
7-1 to MC.
Though how does MC fair against other email marketing tools? As I’ve mentioned previously, MC doesn’t have the best deliverability rates and there are definitely cheaper tools out there.
|Free plan||Up to 2000 subscribers / 10000 emails.||N/A|
|5000 subscribers||$50 a month||$65 a month|
|10 000 subscribers||$75 a month||$95 a month|
|Pay as you go||1000 emails – $30
5000 emails – $100
10000 emails – $200
Make sure to check out Full articles for you before make your final decision. Thanks for Reading. Our Choice is Mailchimp.